ATMBC | Sponsorship

Thanks to all who helped with the 2001 All Terrain Mountain Bike Challenge

The 2001 All Terrain Mountain Bike Challenge (ATMBC) was an undisputed success and this would not have been possible without a great team of sponsors.
With a high profile event comes the need to have an army of sponsors. The sponsors that supported the 2001 ATMBC are pioneers and worthy of great praise for taking on an event with no history or proof of past success. The ATMBC sponsors had vision and faith in freeride mountain biking and were willing to take the risk on a first time event. You guys rock, thanks heaps!

Financial, service and equipment sponsors of the ATMBC include:

• Commonwealth Regional Assistance Program - Government Grant.
This was achieved only after the ATMBC business plan was reviewed, questioned and scrutinised by three committees.

• Red Bull.
One of the largest energy drink labels in the world proudly supported the ATMBC as a high profile sponsor. Red Bull plays an active roll in sponsorship of successful events.

• Lifesavers.
Urban Extreme represented its client, Lifesavers, as a course identification sponsor of the ATMBC.

• Snowy Mountains Backpackers played an active roll in supporting the event and also took up a course identification sponsorship.

• Kellogg's supported mountain biking and the ATMBC as a course identification sponsor.

• Impulse also took up a course identification sponsorship.

• Wilfred's Cafe and Silvertop Snowy Mountains Retreat were ATMBC financial affiliated sponsors.

• Tasco Binoculars, Mitre 10, Appalachian Log Homes, Perisher Blue, Bolle Eyewear, Pom's Balcony Bistro, NSW Sport & Recreation, Snowy Helicopters and Snowy Mountains Television were all supporting equipment sponsors of the ATMBC.

• Jindabyne Mountain Bikers Club.

• Jindabyne Chamber of Commerce, Tourism Snowy Mountains, Jindabyne Partnership and Mountain Bike Australia (MTBA) were event supporters.

Sponsorship Opportunities for the 2002 ATMBC

The Sport of Mountain Biking

This is a world wide sport that is growing fast - in Australia alone 80% of bikes sold are mountain bikes. With the 2000 Sydney Olympic Games show casing mountain biking as a fully fledged event, along with high profile events like the 2001 ATMBC, mountain bike races in the Winter X Games and established National, State, Regional and Club races, the profile of the sport in Australia and the world is not only swelling but set to explode.

The All Terrain Mountain Bike Challenge is far from your regular family mountain biking adventure. Instead it's about "freeriding" and freeriding is about being creative on a bike while pushing the limits and showing the ability to manoeuvre a bike with balance, speed and precision through extreme circumstances.
This gruelling style of riding showcases the amazing talents of the current leaders, the latest technology in the industry and cutting edge mountain bike terrain.

Media Coverage

The ATMBC is a half-hour, televised event broadcast on Fox Sports Australia (minimum of two broadcasts) and Resort Sports Network USA (minimum of five broadcasts).
In fact the whole concept and design of the event is made for television viewing with seven camera operators employed to film the event. The show is also being marketed to free to air television networks in Australia (the Prime Network have acknowledged their interest) and also to cable and free to air networks in the UK, North America and Asia.
The video of the event is being marketed to over 200 bike stores across Australia and selected video outlets and also in the UK, North America and Asia.

During the event, news television coverage in Australia was massive with footage appearing on every free to air network in Australia including Seven, Ten, Nine, SBS, ABC and Fox Sports. Segments of the ATMBC were televised every day from Friday 23 March through to Tuesday 27 March.

Print media reviews have been extensive with all three Australian national bike magazines confirming editorial features and Australia's leading sport magazine, Inside Sport, printing a seven page spread.

Radio coverage included three separate interviews on ABC, multiple coverage on local radio stations and two separate interviews on Triple J.

This was the first year the event has been held. It is now scheduled as an annual event which will grow and attract a snowballing effect of media attention.

Mountain Bike Demographics for Australia

Athough the activity of mountain biking is generally regarded as a high skilled sport, the age group spanned is vast (10 - 60 years of age) with the bulk of participation being from 16 - 30 year olds (70% male, 30% female); 15% of bikers are competitors with the remainder being recreational riders. They are passionate about their sport: bikers go on at least a 10km ride 2 to 3 times a week and 30% of them go on overnight trips at least once a year.
304,000 mountain bikes were imported to Australia in 1999. 80% to 90% of bikes sold in Australia are mountain bikes.

For further information please contact Nolen Oayda at Zest Productions Pty Ltd.