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PROGRESS REPORT: 23 JANUARY 2001

The momentum behind the All Terrain Mountain Bike Challenge (ATMBC) is forever increasing and with two months to go before the event date, 23 ‚ 25 March 2001, it looks like the ATMBC will be one of the worldís first international freeride mountain bike events, so donít miss it.

WHATíS NEWS?

NORTH AMERICAN TELEVISION COVERAGE:

Itís now confirmed that the 30-minute television production of the ATMBC will not only be broadcast on Fox Sports Australia but also on the Resort Sports Network (RSN) for the 2001 summer season.

A minimum guarantee of 5 broadcasts on RSNís Extreme Scene series means the ATMBC will reach in excess of 56 resorts and over 575,000 television sets each time the ATMBC production is aired.

Additionally, RSN will participate in distributing the program as part of its syndication of the Extreme Scene series to various Regional Metro Stations/Networks around the US.

Special thanks goes to Nadene McLeod for spearheading the RSN broadcast deal.

RESORT SPORTS NETWORK

RSN is the daily source of information and entertainment for people who value the active outdoor experience. RSN media properties include the RSN Resort Television Network, a collection of 29 affiliates covering 80 destination-area markets in North America and featuring the RSN Resort CamÆ network, a collection of daily updated images from North America's top destination areas.

Years in Operation: 14

Cable Affiliates: 56 Winter/ 45 Summer

Cable Universe: 500,000 TV Sets Winter / 650,000 Summer

Viewership: RSN reaches millions of recreational sports enthusiasts each year.

Company Description: Resort Sports Network properties include RSN.COM, rated the #1 ski site by Media Metrix in 1999; the RSN cable television network, available in over 50 resort areas; and RSN's metro TV product "RSN.COM TV Updates," appearing daily on cable channels in major metro markets.

Company Philosophy: RSN feeds the passion for lifestyle sports. We inspire people to play, travel, purchase and interact by converging content, distribution, technology and commerce. RSN helps people live the sports they love.

Additional Branches: RSN owns and operates White Mountain TV located in North Conway, New Hampshire, Summit TV in Summit County, Colorado, and RSN Lake Tahoe, California.

COMMERCIAL ADVERTISING SPACE AVAILABLE DURING THE RSN BROADCAST OF THE ATMBC

Three, thirty second commercial slots within the ATMBC RSN television broadcast are available to interested parties. For further information please contact the ATMBC project manager:

Nolen Oayda

Zest Productions Pty Ltd

Ph & Fax: 61 - 2 - 6456 2911 Mobile: 0412 207 534

PO Box 924 Jindabyne NSW 2627 Australia

Web Site: www.zestproductions.com.au

Email: zest@zestproductions.com.au

TRIPLE J RADIO (AUSTRALIA) REPORTS THE ATMBC

Triple J radio personality and mountain bike enthusiast, Jim Trail has confirmed interest from Triple J to make radio broadcast reports during the ATMBC.

WEB SITE UP AND RUNNING

Need to find out more about the ATMBC? Look up our web site (yes, we know you're already here):

www.zestproductions.com.au

 

Thanks for the interest!

Nolen Oayda

ATMBC Project Manager

 

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